Everyman Theatre

Case study

Live streaming service supports public engagement during redevelopment project

Exterior of Everyman & Playhouse, Liverpool
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Between 2011 and 2014, the Liverpool Everyman & Playhouse undertook a multi-million pound extension and redevelopment. To ensure the success of the project, the iconic theatre needed to grow their supporter-base and raise funds through donations, and this would only be possible through engagement with the public at a local and national level.

The theatre needed to update the public on progress and raise the profile of the redevelopment at various milestones during the project. It was clear that if their campaign could utilise high quality, live video as a way of telling the unfolding story of the project, it would be easily accessible and shared by a growing audience of supporters.

NW Security’s hosted a live streaming service that proved the perfect means of doing this. At the heart of the theatre’s campaign was an Axis network camera, providing HD quality images through the whole project. The live stream provided views of the iconic building and Liverpool’s cultural hub of Hope Street, attracting an average of over 1,500 visitors per month throughout the three-year redevelopment project.

The theatre promoted the webcam link throughout their campaign and it proved to play a vital role in keeping supporters engaged and made it much easier to reach the community fund-raising target of £2.1m.